Our legendary EM77 vacuum jug is the result of the natural progression that Erik Magnussen experienced from being a ceramicist to working with plastic design. His close collaboration with our factory in Farum, Denmark, has enabled ongoing development and an understanding of the material’s properties. Today, we continue our collaboration with the factory in Denmark, which still produces the EM77 vacuum jug in ABS plastic, the EM77 serving jug, and the EM tray, as they have done since 1977.
Made in Denmark
Since 1977
Relaunch of a classic
The classic EM serving tray and EM77 jug with lid, designed by Erik Magnussen in 1982 and 1985, are now being revived in four timeless colours. As part of the popular EM77 series, the tray is produced with the same meticulous care as the iconic EM77 vacuum jug in ABS plastic, all in Denmark. With its simple, elegant design, the tray perfectly complements the rest of the EM77 series and adds both joy and functional beauty to your home!
By relaunching the EM77 jug with lid and EM serving tray, we take a closer look at the Scandinavian colour palette and reinterpret the colours with a modern approach to renewal. They still exude the same timeless elegance and functionality, but with a touch of contemporary refinement, characteristic of good design.
Shades of Nature
Our colour palette often draws inspiration from the Scandinavian nature and its harmony between coast, sea, sky, and forest. Colours, each reflecting the Danish landscape, impart a sense of calmness and elegance. Since 1977, the thermos jug has been produced in over 100 different colours and is presented annually in new, elegant shades.
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BRUS carbonator
“BRUS” is the sound of bubbling and freshly made sparkling water right in your own kitchen.